Iona Catherine
An Idea... Niches & Music
"At the moment my favourite concept is the marketing ideology of niches. That any piece of art or music is relevant because you loved making it. And if you would like to share your work a group of others inevitably will love your art and music too - if you can find them - because no-one is truly unique. We are made of ourselves but also of other people who inspire us or guide us for better or for worse. I love this idea."
- Iona Catherine, 2022
